“Willy Wonkas of Burgercraft.” Sign inside Five Guys, citing WashingtonPost.com as the source of the accolade. Eatery: Five Guys Burgers & Fries, 112 Fulton Street, New York Five Guys can (arguably) be described as the In-N-Out of the East Coast – same color scheme, same simple, burger-focused menu, same eschewing of freezers – even if […]
Archive for Category: "Fast Food"
Elevation Burger
“The goal is elevation.” U2 Eatery: Elevation Burger, 103 West 14th Street, New York, NY Elevation Burger has a high-falutin’ philosophy. Its motto is “Ingredients Matter”; its vision is for “an elevated product” made from high quality ingredients “sustainably prepared”, and an “elevated experience in a well-appointed and environmentally friendly setting.” The support […]
Zaitzeff
“Art and works of art do not make an artist; sense and enthusiasm and instinct do.” Karl Wilhelm Friedrich Schlelgel Eatery: Zaitzeff, 72 Nassau Street, New York, NY My first Zaitzeff experience occurred back when this site was just an idea knocking around inside my head. I was in the East Village on the […]
BARSTOW, CA: In-N-Out
“Quality you can taste. Cleanliness you can see.” Original In-N-Out tagline Eatery: In-N-Out Burger, 2821 Lenwood Road, Barstow, CA I admire In-N-Out Burger as a business. It’s still family owned, they treat their employees well and, operationally, they keep things simple and efficient by not trying to be all things to all people – unless […]
Fresh & Fast
“Speed, it seems to me, provides the one genuinely modern pleasure.” Aldous Huxley Eatery: Fresh & Fast, 111 East 23rd Street, New York, NY It feels like I am on the mailing list for each and every one of those internet deal websites – Groupon, Gilt, ideeli, PopSugar Shop, et al. You name it, I’m […]
Goodburger
“He who speaks without modesty will find it difficult to make his words good.” Confucius Eatery: Goodburger, 101 Maiden Lane, Financial District Today’s foray is into the world of fast food burgers – specifically to Goodburger. But, why is it only “good” burger? Not “Greatburger”. Not “Amazaburger”. I am always fascinated when marketers take this […]
